Boomi is targeted to new PARENTS to make life a whole lot easier for them and their babies!
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We will be placing our commercials and ads where we believe as many parents and/or grandparents will be able to see them as much as possible. Whether it is just flipping through a magazine, walking in the street or watching television pin your living room, we want everyone to know about our Boomi and really look into it because once you know about Boomi, you won't be able to not go out and buy them! We will be putting our commercials on Treehouse channel, where most children usually are tuned onto and that would affect their parents as well. The commercials will be going on from morning to very late in the afternoon so whenever it is that your home you will be able to see our Boomi and learn more about them too! Our magazine ads will be in as many popular magazines as we possibly can! Boomi is not just a diaper, it is a diaper that smells good when your baby does their business!
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Boomi diapers are made for zero to 25 month old babies. We put warm and bright colours onto everything we do for PARENTS and children to be attracted to. The Boomi has a wonderful scent so if your child does a doody, there would be a nice scent coming from the diaper. The colours on our magazine ad and our website both have light and soft colours. We put this mood on our work because we want the parents to feel warm and welcome to Boomi. The Boomi has tons of different scents sot hat is why we have so many different colours on the diapers. Also, we use these bright colours to grab the parents attention. The Boomi is an excellent diaper and it changes yours and your baby's lifestyle in more ways than one!
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Boomi and Toys R Us have teamed up with a contract to work together to sponsor Boomi Diapers. They will be helping out Boomi by starting them off with selling Boomi diapers all over the country. We as Boomi founders, have noticed that parents are really wanting to buy our product from the Toys R Us stores and we have wanted more sponsorship to continue to take us farther in the business industry.
We have also gotten The Winnipeg Jets to sponsor us and our diapers by putting our logo on their helmets and jerseys and as well as announcing our product name before and after each game at the MTS Centre. Every family or singular person, will receive a free ticket when they buy the Jets Tickets for a chance to win a 40 pack of strawberry and mint scented Boomi diapers. What a great excuse to go to the Jets Games, hey? (sponsorship) |
For all of our advertisements we used different 'Tricks of the Trade' to capture our target audience's attention in a positive way. One of the 'Tricks of the Trade' that we had was 'Mood' because we realized that having different colours and fonts give off a better understanding of Boomi to the audience. Different moods make the company's product different depending on whether the colours are dark and gloomy or bright and cheerful. Another 'Trick of the Trade' we put onto our ads was 'You're A Winner' because when you have a prize or giveaway to win then your audience will want to buy your product more to win the thing which you or in our case WE, are offering. The next one was 'Name Calling'. We compared our diapers to other regular diapers that don't give off a pleasant scent when the baby poops or pees in their diapers unlike our Boomi which actually does the complete opposite, as a matter of fact. We also had used 'Repitition' so that when people saw our advertisements they would remember our company if we said our name over and over again. Those are the 'Tricks of the Trade' that we, the BOOMI CREW, used for all or most of our advertisements.
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(tricks of the trade)
The reason our jingle was so simple is because we believed that the more quiet and plain the whole thing was the easier that it would be for parents and young children and something that would keep in replaying in your head all day! Our jingle is definitely one that you will not be able to forget and as well as be a pleasant sound top your ears! That is briefly why we chose the jingle we had used for our commercials, it is catchy and it sounds just plain happy so it lightens your mood!
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